Jim is correct! We, sadly, live in a time when people will believe anything! The hard work of checking facts and reading primary sources is not welcomed among those who want to remain lazy and ignorant.
1- Write unorthodoxly. Unorthodoxy sells, especially if you can work in denigration of faith or Church.
2- Misrepresent the scholarly consensus.
3- Pretend that your 2nd or 3rd century heretical notion is actually your own modern insight.
4- Put glitzy covers on your books, along with weird pictures of you posing on the back dust jacket.
5- Pander to the basest aspects and curiosities of human nature.
6- Hire an agent.
7- Eisegete, eisegete, eisegete.
8- Ignore historical theology.
If you follow those eight steps, you’ll sell your book. In fact, following those eight steps you don’t even have to pretend to be a scholar (because you no longer are), you can just be what you have become: a sell out.
[There are several exemplars available to guide you through the process. Just follow in their footsteps, even if they all can’t really be considered scholars by any stretch of…
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